IVPCARE 's Web Site Awarded Standard of Excellence for Second Year

Frisco, Texas, January 16, 2002 - Every year, the Web Marketing Association (WMA) awards its Standard of Excellence to a company whose corporate website accomplishes high standards of design, navigation and innovation. From its inception in 2000, IVPCARE 's website ( www. ivpcare.com ) has continually provided patients the most reliable, practical and user-friendly information, and the company's accomplishments have earned it the WMA's prestigious Standard of Excellence for the second consecutive year.

"We are honored our website has been an award winner, but we did not want to rest on our laurels. It is important for us to continue to make additions and improvements to the company's website using the latest technology in order to help our infertility, arthritis and multiple sclerosis patients," said VP of Corporate Communications Rosanne Best. "Our primary goal is to be a reliable source of information for our patients during their treatment. We feel this award validates that we are fulfilling our goal, as well as continuing to be the highest value, hi-tech pharmaceutical delivery system."

The annual award competition judges corporate websites against an overall industry standard and peer sites within their individual industry. To be considered for a WebAward, each website entered is judged on criteria such as design, innovation, content, technology, interactivity, navigation and usefulness to target audience. The judges, considered distinguished experts in their fields, include members of the media, advertising executives, site designers, content providers and webmasters. To view the Web Marketing Association's list of 2001 WebAward winners, visit their website at www.webaward.org .

The success of IVPCARE 's website is confirmed by a 300 percent increase in hits since its inception one year ago. IVPCARE 's corporate communications department, led by Rosanne Best, and the web development firm Ribit created the original website. It has already received significant upgrades, including enhanced graphics and layout, and additional features such as a search engine, visitor poll and on-line calculator. The patient testimonials have remained extremely popular since being launched on the main page in late 2000, and this, combined with the other enhancements, has ushered in more of a paperless environment.

IVPCARE 's award-winning website also received recognition as a 2000 finalist in the SXSW Web Competition, and the credit is due in large part to webmaster Dellon Stefanus and to Daniel Saltzman, new media specialist. To keep the website fresh and appealing to IVPCARE's patients, Stefanus and Saltzman plan to include a search engine on every page, more animation and moving graphics and additional patient success stories and testimonials. According to Saltzman, "We are planning for a more interactive website in the future."

About IVPCARE

IVPCARE is the largest privately held national specialty pharmacy offering clinical services and distribution of pharmaceuticals developed for chronic therapeutic indications.  IVPCARE provides comprehensive programs for patients, physicians, payors and pharmaceutical manufacturers for a growing number of disease states including hepatitis C, infertility, rheumatoid arthritis, multiple sclerosis, Crohn's disease and others.  Headquartered in Frisco, Texas, IVPCARE has distribution facilities there, as well as in Torrance, Calif., St. Louis, Mo., and Wilmington, Mass.